The Rose Festival is Portland’s long-running civic festival celebrating the city’s rose-growing heritage and community life, anchored by a waterfront expo (CityFair) at Tom McCall Waterfront Park. The festival features parades, live music, food and vendor booths, family activities, and community exhibitions organized by the Portland Rose Festival Foundation. It is notable for its Grand Floral Parade and for activating downtown Portland’s riverfront with seasonal entertainment and civic traditions.